Kim Phan’s story is a classic and inspiring follow-your-heart tale. Arriving in New York City with nothing else but a suitcase in hand and a dream of fashion in mind, Phan set out to make her name known in the fashion and design world she had spent her life admiring. Yumi Kim quickly took off to become a household name amongst the young, fun, and savvy.
The brand is influenced by Phan’s own aesthetics; featuring vintage silhouettes spun with a contemporary urban feminine mystique. A flower-child at heart, Phan incorporates floral patterns into her chic designs in an effort to bring out the lightheartedness present in every woman. “Flowers are so girly and playful,” she explains, “they really accentuate the bright, fun mood I try to channel in my designs. They make every girl feel pretty.” When asked what clothing item every woman needs to own, Phan’s answer is, without question, “the perfect floral dress.”