Honest.com has redefined the way we think about products we use in the house, on ourselves, our kids, and how they affect us. They provide eco friendly household products including diapers, laundry detergents, bath amenities, and household cleaning products.
They offer a subscription based service and every month or bimonthly the products just appear on your doorstep. They also offer items a-la carte so you can pick and choose what you need when you want it.
And beautiful Jessica Alba is a co-founder.