A company that does not stand by their product. I bought their pants off another site, and after wearing it once, the seams have ripped apart. I paid $20 to have the pants fixed. I contacted their customer support, attaching pictures of the ripped seams, and they were unwilling to help, stating that since the company I bought it from is not their business partner, they cannot do anything about it.
I believe that any reputable company should stand behind their product, especially since it's clear that there are problems with their manufacturing practices. This indicates a bad brand and one that does not care about their consumers.