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Since November 2013 Squishable UK has been supplying giant soft toys both online and to a growing number of stores around the country. Squishable started in the US in 2007 when founders Zoe and Aaron identified a need for a more awesome range of plush toys and started to create some designs which were mostly big and round stuffed animals. The company began with the innovative strategy of asking their growing band of Squishy followers to vote on their favourite designs with the winners then being put in to production and sold on their website. More and more people signed up to social media pages to take part in the new design phenomenon and many unique styles of Squishable are available today in over 1,000 stores in the US and a growing number in the UK.

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