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What began as a small surf shack in the summer of 1968 has since evolved into a sophisticated, upscale clothing retailer. Still privately owned, South Moon Under offers a unique mix of fashions while remaining true to its laid back and free spirited mindset instilled in the founding store over forty years ago. Our mission is to inspire self expression through the art of fashion. By providing an ever-evolving, carefully hand picked collection of fashion presented in a fun, comfortable, high-service environment we give our customers the opportunity to experience the excitement of successfully and confidently expressing their individual style. We sell Free People, Marc Jacobs, Rebecca Minkoff, Michael Kors, Ella Moss, Sam Edelman, JBrand jeans, UGGs, Splendid, Michael Stars, NYX, Stila, House of Harlow, RVCA, Penguin, Billabong, Nanette Lepore, Trina Turk, Brandy and Melville, Levi, Citizens of Humanity, Hudson, DL1061 and more!

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