Created with a love of travel, beaches and salty breezes by Wisconsin native Laura Larson, who often dreamt of escaping the long Midwestern winters. It was a trip to the Virgin Islands that first sparked the idea for Soleil Blue, a destination for the bohemian traveler that would offer the most beautiful resort clothing year-round. Now based in Los Angeles with offices in Downtown LA and a home in Malibu, Laura is constantly inspired by the California lifestyle and the designers she works with across the globe.
Our goal is to offer a carefully curated selection of vacation essentials ranging from swimwear to dresses to jewelry. We love to discover new designers who have a unique point of view. Our belief in quality over quantity makes the items we sell a bit exclusive since many of them are not mass-produced and tend to be rather difficult to find.