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An Industrial/Product Designer by training and a mother of two, Ye Chin founded small small world in 2002 when she discovered the Bumper Playmat. With her past 8 years experience in the product development industry, she has an eye for stylish, well designed, functional and good quality products. Ye Chin’s passion for fun, beautiful and inspiring products led to the development and launch of two years later (2004). She had one aim in mind... “to bring these fabulous products all under one roof for a useful, unique and inspiring online shopping experience.” small small world has an obsession over the relentless search for unique products, interesting gadgets and fabulous items. This has made one of the coolest shopping sites for numerous parents, parents to be and people who are merely looking for great gifts!

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