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Founded in 2008 by Suraj Melwani, a graduate of Parsons The New School for Design, and Chris John Fussner, both are an integral part of the design process behind sifr. Daryl Chan also joins the sifr team by providing in-house expertise on the graphic direction, creating a distinctive brand. Suraj’s journey began when he learnt the tricks of the trade from his father who has been running a successful garment facility in Indonesia since 1978. He experienced an epiphany when he experimented with the luxe Pima cotton that the family-owned production house uses for women’s nightwear. Passionate about creating menswear for the Asian climate, he teamed up with like-minded Chris John to develop sifr’s essentials range using Pima Cotton fabric. sifr is proud to be a global brand with the creative process starting in Singapore and the production taking place in a small-batch facility in Indonesia.

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