Having an online Sephora store is great because firstly, I can keep up with all the new products that have just been released, all the amazing deals and stuff with just the click of a button! No need to go all the way to a Sephora store to check out what products have just came in.
Secondly, the online store has amazing incentives for customers. I ordered the Naked 2 palette and I got 3 free makeup samples (eyeliner, eyebrow gel and blush) in the bag as well yay. :) There is also this system where you can exchange points accumulated from purchasing items for freebies and other fantastic deals! The delivery time is also pretty quick!
However, shopping on an online store is hard when you want to test out the product! Sure, the bronzer looks great on your computer screen, but will it look just as fabulous on your cheekbones? Thankfully, the store also allows you to pick out certain sample and try them, although this service is only applicable for some products.