RYE was founded in May 2015 by founding partners Alyssa Carter and Bonnie O'Hare. The brands essence is Life, Sunny Side Up. An optimistic fun loving attitude that’s colourful, spontaneous and uniquely Australian. The central theme to the design is the juxtaposition of colour. Unexpected, irreverent combinations that imbue an irresistible summer mood. RYE follows the sun to deliver swimwear, fashion and accessory collections for the Summer and Resort calendar.
Alyssa and Bonnie are prone to poetry, random dancing and the invention of their own songs. Be warned that this infectious energy may permeate through the collections x