“rue” comes from the French word for “street” while “21” embodies the age that everyone wants to be! Inspired by the spirit and style of one of the best times in life, rue21 store and web site are designed for those looking for fashion that’s modern, trendy and affordable.
Headquartered just north of Pittsburgh, PA, rue21 is one of the fastest-growing fashion retail brands in the US. rue21 offers the latest trends while staying affordable, so our customers don’t have to sacrifice style for savings.
rue21 brands include tarea (girls’ lingerie and yoga wear), rue21 etc! (girls’ shoes and accessories), ruebeauté! (girls’ fragrance and beauty), CARBON elements (guys’ shoes and accessories), and introducing our newest line, ruebleu Swim.