ROYALIE is the vision of Alison Choi, a fashion forward entrepreneur with aspirations of owning her own boutique. Alison’s journey began in 2012 at the age of 24. ROYALIE was originally created as a traveling boutique, offering shopping parties in San Diego for young women who appreciate quality clothing at an affordable price. Less than a year later, Alison introduced an ecommerce store making ROYALIE styles accessible to fashionistas around the world. Letting nothing stand in her way of her fulfilling her dreams, Alison’s hard work and determination lead her to opening the first ROYALIE flagship location in September 2014. ROYALIE boutique is located just blocks from the beautiful coastline of San Diego in Oceanside, CA.