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The label encompasses the whole spirit of the co-founders as risk-taking, fun loving and adventurous. Unconventional and off-beat as it sounds, it is in line with the brand’s personality. The main concept of Reckless Ericka is ‘Euro-centric’. We focus on balancing classic tailoring with edgy use of silhouette and colours, and constructing avant-garde silhouettes with classic details. This infuses edginess and quirkiness into our brand, giving it our very own refreshing identity.

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