PAAR was founded in 2003 by Paulina Villalpando. It was the first young accessories and jewelry brand to impact Mexico’s emerging indie fashion scene. The brand’s signature style evokes fun and simplicity, which is expressed through bright and funky handmade accessories, as well as cutting-edge, wearable jewelry.
PAAR has a strong commitment towards sustainability which is why all handmade pieces are manufactured out of re-used materials. All the brand’s products are 100% designed and made in Mexico.
PAAR has been featured in over 150 editorials, from British Vogue to Harper’s Bazaar, endorsed by celebrities, and reviewed in leading fashion blogs. You may have even spotted PAAR products on television, concerts and in music videos.