It was a friend of Alice who so clearly put it one day, “I am too busy to shop for clothes, in fact, I hate shopping! I just want someone to put the clothes in my wardrobe and tell me what to wear”. That's where My Friend Alice comes in. With the aim of solving your ''what to wear" conundrum, Alice curates a broad line up of chic labels both locally and internationally. We make it easy for you to pull together beautiful and versatile outfits, for work and play.