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We are a socially conscious clothing label based in Toronto. HWBP was established by two former Parsons School of Design graduates in 2013 as an ode to Higgins, the adorable yet hard to please pug. We believe in representing where you’re from. Our apparel is designed, sourced and printed in and around Toronto. We also give 10% of each purchase to the ElderDog charity. But mostly, we just try to make Higgins proud. Higgins is a king - at least that’s what he believes. His father was Elvis and his mother was African Queen. In short, he’s a 12 year old pure bred pug of gentle nature and modest girth.

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