HLS (HEADLINE SEOUL) is an affordable contemporary label that marries the hottest international trends with Seoul's sizzling street style. HLS is not only runway-fresh but also uniquely Asian-inspired.
Merchandised and styled to be as aspirational as a cult destination, cool boutique or cutting-edge editorial, HLS is also radically attainable, affordable and wearable. Price points never stray far from being "impulse" in range. Likewise the label's silhouettes and cuts, whether bold or breezy, always stay easy for fashion-lovers from ages 15 to 50.
HLS attracts with a dynamic range of designs at fiercely friendly price points. New pieces, delivered in-store every week, are based on the international Spring/Summer and Autumn/Winter trends.