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After owner Ruben Bryant finished his graphic design degree here in Wellington he did what most graduates do and left NZ in search of foreign fun-times. Having always been into design and fashion he found himself working in the retail industry for a few years in Aspen, Colorado and London. During these formative years he began to hatch a somewhat risky but dang clever plan, beginning with a simple fact: there’s so much good shit in the world, and most of it we still couldn’t get in NZ. Why not?

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New Zealand

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