Gelareh Mizrahi is a luxury handbag brand based on the idea of redefining luxury, with the belief that luxury is about pleasing yourself- not anyone else. Finding a part of yourself in the bag, instead of fitting into the norm; more personal, less like the masses.
I was always inspired by the idea that luxury should be playful and not taken to seriously. I saw the opportunity of turning exotics, a traditional luxury, into something approachable and cool. I wanted to do python as the cool girls of my generation would want to wear it. I wanted the collection to be playful, timeless and ultracool.
Doing what you want is the utlimate luxury