Everlane's products are like the iPhones of clothing basics. Their clothes are chic, no-nonsense, smart and simply the best. Their simple aesthetic is reflected in their business ethos too. They believe in radical transparency of how their products are made and priced.
The shopping experience is equally thoughtful. Their packaging is completely on brand; the products are wrapped in environmentally-friendly wrapping and you also get a short thank-you note. They also have a pretty simple return policy that lets you ship back for a refund or for store credit which I appreciate.