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APPLYING THE PRINCIPLES OF ALTERNATIVE MINIMALISM, THE BRAND REDUCES EACH DESIGN TO ONLY THE MOST ESSENTIAL ELEMENTS IN ORDER TO RESPOND TO THE INDUSTRY’S MAIN QUESTION: HOW TO BELONG TO A GROUP AND BE UNIQUE AT THE SAME TIME? DRIVING THE AESTHETICS, ATTITUDE AND SPIRIT OF THE BRAND, CAMILLE TANOH HAS ACQUIRED A REPUTATION FOR ITS PERFECTIONISM, ITS SIMPLICITY AND ITS UNIQUE APPROACH TO CONTEMPORARY SHOE, ESTABLISHING A LOYAL CLIENTELE. THE LUXURY AND MINIMAL PARIS-BASED SHOE BRAND WAS FOUNDED IN 2012 AND RELEASED IN 2015. DRAWING ON CAMILLE’S BACKGROUND IN FASHION (WORKING FOR THE LIKES OF PAUL SMITH, PIERRE HARDY AND BALENCIAGA BY NICOLAS GHESQUIERE), THE BRAND COMBINES STRONG BRANDING AND VISUAL IDENTITY, ART REFERENCES WITH UTILITARIAN DESIGN AND ITALIAN QUALITY, RESULTING IN SLEEK, ALTERNATIVE BUT CONTEMPORARY SHOES.


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USA

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International

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