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Joan Burstein created Browns with her husband Sidney in 1970. Once a small boutique housed on the ground floor at 27 South Molton Street, Browns rapidly became one of London’s most important fashion destinations. Joan Burstein is credited with discovering such talents as John Galliano, Alexander McQueen, Hussein Chalayan and Commes des Garcons. Her talent for spotting future fashion super stars, "is nothing more than a hunch, "it just happens", she says. “People say, ‘How can you tell?’. It’s a gut feeling. It’s a gut instinct." Today, Browns is just as revolutionary as it ever was and remains very much a family business. One of London’s most valued fashion landmarks, it continues to offer pieces that have been individually handpicked from the world’s top designers. "We buy only pieces we like, we edit tremendously. It’s all about quality and individuality. It’s all a concept." says Mrs Joan Burstein.


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