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Arthur George was founded in 2012 by Robert Kardashian, an American businessman and star of the award-winning reality television series, Keeping Up with the Kardashians. The Arthur George brand, the name a combination of Robert’s middle name - Arthur - also his grandfather’s name, and his father’s middle name - George - was born from Robert’s life-long passion for men’s accessories and his observations of the growing trend in vibrant streetwear, and lack of colorful, unique socks for men. Robert started working on stand-out, spirited, slogan-centric sock designs and the Arthur George statement sock was born. With signature phrases like "Keep Calm," YOLO" and "Hot Mama," Arthur George customers can wear their feelings on their feet, making a statement and sharing in the brand motto: Say it, live it, wear it.

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