15m to endorse Rolex watches MLA style: "Roger Federer paid $15m to endorse Rolex watches." The Free Library. 2012 Al Bawaba (Middle East) Ltd. 14 Oct. (2014). For other uses, see Federer (disambiguation). Roger Federer (IPA pronunciation: [ may have been endorsing Rolex watches when he calmly sat down and strapped on his time piece moments after winning his seventh Wimbledon title anytimewholesale.com. In fact, the time from winning championship point to the reassuringly expensive click of Federer's luxury Rolex snapping on was just one minute and 28 seconds. The quick act from the world's best player may be for the reported 15m dollars that the Swiss company is paying for him to endorse its timepieces, the Independent reported. Again Federer's Rolex appeared in prominent place as he held his trophy aloft. Meanwhile Serena Williams Serena Jameka Williams anytimewholesale, (born September 26, 1981) is an American former World No. 1 ranked female tennis player who has won .