Snapchat is becoming more and more essential for consumer-facing businesses. But wait, Snapchat
isn’t just for capturing the monotony of daily life (umm...hello Paris Hilton...we
don’t need to see your dog castle a third morning in a row). No, it's not, and businesses have
caught on that there is significantly more to Snap than selfies.
How so? Well Snapchat is more powerful than any other social platform because of the way it intimately (and fleetingly) reaches followers. In fact, 35% of Snapchat users use the app primarily because their content disappears.
With over 100 million daily active users and with over 400 million snaps per day and 9,000 snaps per second Snapchat is one of the fastest-growing social networks. So how do you get your business on the snapping trend? We’re here to tell you how.
You can use Snapchat to offer your followers a private, 10-second sneak peek, behind-the-scenes that they otherwise wouldn’t get on other platforms. Huge fashion designers have utilized Snapchat to showcase collections and products well before their release. Get creative in what works for your brand and surprise your followers!
Special Giveaways or Promotions
The cool thing about Snapchat is that every Snap is timed and only available for 24 hours…making it perfect for exclusive giveaways, contests and promotions! You can offer promo codes with the text-on-photo feature of Snapchat or even contests for followers posing with your product or creating videos under specified contest rules. These are the sort of things which re-spark interest in your product…because who doesn't like free stuff!?
Make People Jealous With Company Culture
In the words of Jessica Maslin, directing partner at DayDreamCinema, “Snapchat is a glimpse into the lifestyle of your company…we have a lot of fun at work so we want people to see that.” DUH. Everyone thinks their company is the best! For viewers what's more fun then getting to see the top-secret daily inter-workings of a brand that they really love?!
Get Real With Real-Time
This is something no other platform has been able to accomplish so simply. Snapchat was seemingly made for private live events. You can show your followers what it feels like to be at your events. The NBA did this by using Snapchat at the Draft, Finals and All-Star games. And even if you’re a smaller company, who doesn’t yet have their own events, you can use it for product launches or even fun benchmarks like the 500th customer!
Let Influencers Run the Show
Collaborating with celebrities or professional influencers works. Instagram has proved this by the ridiculous amount of bloggers who have made careers off posting. With Snapchat you’re doing the same thing but with video. Not to mention connecting with a demographic that is sometimes hard to hit home through traditional media (yes we mean you millennials). However, you don’t need LeBron James to take over your account to make a difference. Even allowing your younger interns to snap for a day or two can make an impact and set the bar higher!
To Sum It Up
Now before you start snapping away, get creative with your campaigns. Think about your company, its people and the product. What would make the world of snappers interested in you?
Oh, the most important part...the Dalmatian filter! Get yourself setup with the standard dog filter and then have your friend hop in second. Their spotted ears will appear and you have yourself your first snap!