Tell us the story of your business. How did you come up with the
idea, and what makes your company unique?
Generation Outcast Clothing was founded in 2014 in a one-bedroom apartment in lake Macquarie by Lawrence Lees and Paris Marchant. Whilst Paris was suffering with clinical depression, we had a vision to become a household name in fashion around the world, and to empower girls to feel beautiful in what they wear and to inspire them to be the best version of themselves.
In October 2015, Kylie Jenner featured Paris in her #iammorethencampaign which went viral, and was posted by some of the biggest media companies across Australia, and even re-posted by Kylie’s mum, Kris Jenner.
The pair have also spoken in front of over 100 entrepreneurs
about why having a vision is so important. Paris and Lawrence are big
believers in "Taking a Chance” so much so that this is one of their core
Let’s talk about reviews. Did
you have any initial reservations about asking your customers for reviews, and
how do you feel about online reviews now?
We strive to have a 100% satisfaction rate on our reviews
however impossible this may sound; we want all of our customers to be
satisfied. Even if they are not happy straight away, we always do our best
to fix that.
ShopVenture is the go-to place for fashion reviews, so for us to
be one of the top-reviewed sites is amazing. It helps put trust in online
shoppers, especially first time online shoppers who don’t know where to shop or
who they can trust. It can be a hard decision for people because there are so
many non-legitimate online stores out there.
What does success mean to
To us, success is measured by the people you help or the
positive impact you have on their lives, and the impact you can make to the
rest of the world. We believe we are doing this, but there is far more to come