ShopVenture Blog - 5 Beauty Brands That Don’t Test On Animals

5 Beauty Brands That Don’t Test On Animals

By Phoebe Waller
05 Apr 2016

If you’re an animal lover, it’s probably important to you that your beauty routine is cruelty-free. It’s quite unbelievable that in this day and age, companies are still testing their products on animals. There are some huge beauty giants that are still testing on animals, which may come as a shock to you. According to Cruelty-Free Kitty, there are a number of popular beauty brands that are still not cruelty-free; you’ll notice at least a handful of household names on the list.

Here are some amazing brands that do not test on animals. 


Shopventure twofaced

Chocolate Bar Eye Shadow Collection, $49,

Too Faced is an awesome cruelty-free makeup company you need to know about. Too Faced sell a range of items from chocolate bar inspired eyeshadow palettes to heart-shaped blush. Their products are utterly adorable. Even their makeup brushes are cruelty-free – they're made with, "the softest and gentlest teddy-bear hair." Could this brand be any cuter?


Shopventure occ

OCC: Cosmetic Glitter in “Red”, $15,

Obsessive Compulsive Cosmetics are internationally certified by PETA as being 100% Vegan & Cruelty-Free. Choose from a rainbow of Lip Tars, metallic face and body glitters, tinted moisturizer, and a whole host of makeup must-haves. 


Shopventure elf

E.L.F. Day to Night Lipstick Duo in “I Love Pink”, $6,

E.L.F. are partners with PETA in the Caring Consumer Project. They offer tons of your beauty faves including makeup, beauty tools, and skin care products. Plus, their packaging is cool and contemporary to boot! e.l.f. has everything you need if you want to transform your makeup and skincare regimes into cruelty-free practices. Did we mention it's very reasonably-priced?


A perfume organic 2

A Perfume Organic has a ton of accolades including USDA Organic Certification, Oregon Tilth Certified Organic, and PETA’s cruelty-free and vegan bunny stamp. The company was created by Amanda Walker who, according to the A Perfume Organic website, is a designer/perfumer and, “an innovator of creative formulas and ecological packaging.” Choose from a range of perfumes including the brand’s signature perfume GREEN, which contains rose, black truffle, ylang ylang, and more or White Magic which carries notes of jasmine, sage, and spearmint among others. 


Shopventure artic fox

Arctic Fox Hair Color in “Virgin Pink”, from $7.99 for 4 Fl oz,

Are you contemplating a new ‘do for the new season? Well Arctic Fox can help you out! This compassionate, pink dye is never tested on animals, contains no animal by-products, and it’s 100% vegan. If pink’s not for you, there is a spectrum of colors to choose from including sunshine yellow, forest green, and even an inky black hue. You only live once, so if you’ve been teetering on the edge of trying out a new hair color, bite the bullet and just go for it!

Beauty needn’t come at the cost of hurting helpless animals, so choose to shop ethically and stand up against animal testing by supporting these amazing brands.

Phoebe waller